Monday, January 12, 2015

A One Woman Publishing Show: The Entrepreneur’s Experience

Lynn Armstrong is an entrepreneur running a niche magazine about entrepreneurs for entrepreneurs.  She produces SKY Magazine under her company SKY Publishers Ltd. 

A professional writer with 20 years of experience in the corporate realm as a corporate planner and strategist, Lynn ventured into the entrepreneurial world first with the creation of Lynear Thinking Strategy and Communications Ltd., a practice that helps private sector companies, cooperatives and non-profits with planning, strategy and communications.

"In 2012, I was looking for a way to tell the stories of entrepreneurs in a way that would help them achieve their business goals.  I was researching various magazine models and SKY happen to literally fall from the sky. One of my clients called me one day and said he had seen SKY Magazine for sale on Kijiji. I called the number and the rest is history. I bought SKY Magazine in October 2012 and put out my first issue December 2012.”

"I am a one woman show.  I am the publisher, editor, writer, advertising executive, book keeper, distribution manager, digital editor and online manager."

"Each quarter, I produce the magazine with the help of two other entrepreneurs, Greg Huszar, photographer, and Amber Moon, designer.  I am very proud of what we have accomplished.  My competitors, by comparison, have multiple sales staff, writers, at least one editor and a quite likely financial backers.  Did I mention I am my own financial backer? The revenue from each issue is used to pay for the production, printing and distribution of the magazine."

"Being an entrepreneur is really about running a right sized business and knowing what you are willing to put at risk.  An entrepreneur needs to know how to use his or her resources in the best way possible. When I bring business owners into SKY, I am working with them to ensure their budget is best utilized on the page."